Understanding online audiences
Thursday, April 09, 2015: 1:30pm - 3:00pm
Monroe Ballroom (6F)
Who comes to museum websites, why, and how can we serve them better? Practitioners and researchers offer approaches for evaluating and optimizing the online experience.
Chair: Kate Haley Goldman, Audience Viewpoints Consulting, USA
From Physical to Digital, Recent Research into the Discovery, Analysis, and Use of Museums Resources by Teachers and Students
- Darren Milligan, Smithsonian Institution, USA, Melissa Wadman, Smithsonian Institution, USA