A Prescription to Suite Your Mood: J.M.W. Turner’s Apothecary Mood-o-Meter (Booth 2)

Jim Olson, Peabody Essex Museum, USA, Caroline Herr, Peabody Essex Museum, USA

Turner's Apothecary Mood-o-Meter was a responsively designed, online interactive quiz used to present artworks by J.M.W. Turner during the Peabody Essex Museum exhibition Turner & the Sea. This interactive experience aimed to give visitors a point of access for understanding Turner as a painter of affect, mood, and emotion, as much as one of landscape and seascape. The interactive was fun, whimsical, thematic, and designed to evoke a nineteenth-century aesthetic seen during Turner's working lifetime. Visitors used touch gestures to spin a dial, turn a knob, or swipe to make choices and answer questions. After a series of interactions, the device presented the result: a single image of a Turner work, selected based on the user's results, along with a verbal description of her or his correlating mood in eighteenth-century style. Visitors in the museum were encouraged to look closely at the original object nearby or learn more about the exhibition on our website. Users were also encouraged to share their results and a link to the interactive with friends via email and social media.