BoW Title: The Secret Tour
Institution: J Paul Getty Museum
Designer: Catherine Bell
Category: Mobile


Shhhhh! There’s this secret tour you can take at the Getty Center – hardly anyone knows about it yet.

Features of the mobile project “The Secret Tour”

— Written by gallery educators as a focused, experiential interpretation of five of our art objects.

— Parallax CSS design lets us use text and image sparingly, while creating satisfying interaction.

— Single page load gets around unreliable indoor wifi performance.

— Clever social media implementation lets visitors show off their participation.

— Black and white photography is used to encourage visitors to find and look closely at the real objects, in gallery.

— Simple, clean, minimal tour doesn’t get in the way and lets visitors get to know our artworks on their own terms.