Measuring Social Media Impact

Saturday, April 11, 2015: 1:30pm - 3:00pm
Adams Ballroom (6F)

Museums are doing more with social media, on more platforms, than ever before. But what, exactly, is all this effort achieving? Leading thinkers in the field share their methods and tools for making your social media count.

Chair: Susan Cairns, Baltimore Museum of Art, USA

An evaluation framework for success: capture and measure your social media strategy using the Balanced Scorecard
- Elena Villaespesa, Tate, UK

Museums on Twitter: three case studies of the relationship between a museum and its environment. Museum professionals on Twitter
- Alex Espinós, La Magnética, Spain

The Me/Us/Them Model: Prioritizing museum social media efforts for maximum reach
- Jonas Heide Smith, The National Gallery of Denmark, Denmark