What is a digital architect, and why does your organization need one?

Lightning Talk
Matthew Tarr, American Museum of Natural History, USA

Many cultural organizations are implementing digital technologies hoping to accept, embrace, leverage, or even co-opt the amazing potential that this technology shows so readily in the for-profit arenas. It is imperative that an organization task someone with continually monitoring the landscape both within and without the museum, as well as the corporate/for-profit world to ensure that all the various digital products are sustainable, extensible, cohesive and most of all, representative of the spirit of the institution’s mission.