Understanding your Audience

Annie Swank, American Design and Master-Craft Initiative, USA

Knowing your audience is essential to a successful digital strategy This session outlines a repeatable framework that will help you define your audience, discover the content that matters most to them, and explore ways to drive online engagement. The session’s written report includes further tools and analysis of museum user experience research, design and measurement. We will include useful examples, best practices and instructions so participants can immediately apply these methods to designing a useful/compelling content strategy for their audiences, and implement improve their ability to measure their success online.