Tweet It Again, Uncle Sam: Keeping Your Social Media Fresh at Annual Events

Birds of a Feather
Hilary Parkinson, National Archives, USA

Each year, the National Archives hosts an Independence Day celebration on the steps of the National Archives building in Washington, DC. The format, presentation, and participants of the event remain much the same each year. Many of the audience members return year after year as well. This July marks the fourth year that the celebration has a social media component. Hilary will discuss what has succeeded and failed--and how the July 4 team is building on this knowledge to keep 2015 fun, historic, and engaging for our social media users.