Online Privacy: The Hydra You Can Tame

Professional Forum
Rob Rothfarb, Exploratorium, USA, Kevin von Appen, Ontario Science Centre, Canada

What approach does your museum have to collecting and using personal and non-personal information from your online visitors? This professional forum convenes a group of museum online presence leaders to share info about their institution's approach to online privacy and talk about current privacy issues that inform website and app publishing.

Take Aways: Attendees can learn about current online privacy issues that museums should know about and incorporate into their web and app publishing processes, including US federal, US state and EU privacy regulations. A key area is how to balance online marketing needs with ways of communicating with online visitors about tracking disclosure and consent of information use. We’ll touch on privacy policy development issues, "remarketing" best practices, cookie and other tracking technology use policies and disclosures, and ways to evaluate vendors’ tracking and reporting technologies.

Bibliography:
Exploratorium Privacy Policy
http://www.exploratorium.edu/about/privacy-policy

Exploratorium educational page about Behavioral Ad Tracking
http://www.exploratorium.edu/about/behavioral-ad-tracking

SFMOMA Privacy Policy
http://www.sfmoma.org/about/about_site/privacy_policy

Online Privacy Protection Act of 2003 - California Business and Professions Code sections 22575-22579
http://www.leginfo.ca.gov/cgi-bin/displaycode?section=bpc&group=22001-23000&file=22575-22579

Information-Sharing Disclosure, "Shine the Light" - California Civil Code sections 1798.83-1798.84
http://www.leginfo.ca.gov/cgi-bin/displaycode?section=civ&group=01001-02000&file=1798.80-1798.84