Becoming a museum temporarily on the go, SFMOMA closed its doors on June 2, 2013 for an expansion. The closure presented a vast new arena in which to focus: the world outside the museum and online. #PlayArtfully was a series of tiny games, activated through social media, that encouraged players to look at the world around them in new and creative way, enriching the perception of the museum and the arts as a catalyst for play and participation.
These tiny games, interventions into the everyday, intended to be playfully disruptive as they inspired players to engage with the people, community and world around them. The nature of #PlayArtfully was highly engaging, often focusing directly on asking players to share their photos and ideas. The prompts that challenged players to be creative and thoughtful, resulting in a pool of high quality user-generated content.
The prompts of the digital games sought to encourage a broad audience to see their world in new and colorful ways.
The most successful games inspired creative and varied batches of user-generated content.
The #PlayArtfullygames were flexible and intuitive, so players were free to interpret the prompts in ways that made sense to them.
Popular posts on @SFMOMA’s Instagram featured players’ contributions: