The microsite was published on occasion of the art exhibition “Illusions” which was organized by the Daros Latinamerica Collection at Casa Daros in Rio de Janeiro (09/13/2014 to 02/13/2015).
The show exhibited about fifty artworks, of a vast range of different media and materials, revealing a view of the multifaceted interrelations between “illusion” and “reality” in art.
The microsite was conceived and designed to evoke a corresponding interactive experience. Like in a visit to the exhibition on site, the theme and works of the show are displayed using multimedia content and interactive elements in linear form. By scrolling or swiping, the user proceeds from artist to artist, from artwork to artwork.
The microsite (optimized for desktop and tablets) was also accessible on iPads at the exhibition, offering the visitors deeper insights into the exhibited works by means of short essays and interviews.
Interpretation of individual works in virtual spaces
Each individual artwork was treated distinctly on the microsite: specific aspects were brought to life in their own form using interaction and animation. For example, the gyroscope integrated into tablets is used to present the spatiality of an installation (Los Carpinteros, “16m”) and allows the user to view the work from different perspectives simply by swiveling the device. For other works, continuous animations were created to run in the background. Or photos were taken apart into their individual components and animated to generate a spatial effect (Luis Camnitzer, “Arbitrary Objects and Their Titles”).
Interaction and discussion through social media integration
A commenting option via Twitter is integrated with the goal of bringing virtual visitors closer to the experience of a real visit to an exhibition. Each individual work has its own hashtag through which comments can be submitted. These comments are automatically displayed as “thought bubbles” and so act like overheard bits of conversation at the real exhibition—except they come from all around the world.