The launch of the new Royal Academy of Arts website in 2014 gave us a brand new platform to put rich media content at the heart of what we do.
The ‘News and blog’ section has evolved into a content platform where we use video and audio to tell the stories of our membership of leading artists and architects (the Royal Academicians) and reveal aspects of our heritage, learning programme and other activities. We also use external channels – Vimeo, YouTube and Audioboom, iTunes, Vine and Instagram video – to reach out to online audiences and share content across our social media channels.
Our videos are produced by a small in-house team with occasional contributions by freelancers. We’ve followed sculptor Cornelia Parker as she creates material for her art on the streets of London’s east end, taken viewers into the workshops of RA Schools – our school of contemporary art – and filmed our archivist leafing through the pages of Sir Joshua Reynolds’s diary. These stories reflect the RA’s core purpose as a place where art is created as well as exhibited and debated.
Our behind-the-scenes series on the 2014 Summer Exhibition showed the process of putting together the world’s largest open-submission exhibition from start to finish. We’ve also taken viewers to the south of France, to explore behind the scenes at Anselm Kiefer’s studio complex of Anselm Kiefer. We’ve explored new ways to tell the stories around works coming to us for loan exhibitions, such as asking a Saville Row tailor for his perspective on Giovanni Battista Moroni’s revolutionary portrait ‘The Tailor’.
Ranging from the long-form (videos of talks by artists from Zaha Hadid to Carlos Cruz-Diez) to six-second Vine clips of children creating art in an in-gallery workshop, rich media allows us to put the spotlight on all aspects of the Royal Academy and reach a global audience of at and architecture enthusiasts of all ages.
News and blog videos: http://www.royalacademy.org.uk/articles/tag/videos
Summer Exhibition 2014 YouTube playlist: https://www.youtube.com/playlist?list=PLOXsOsSnQH02QW2Z9UpfmCQ2dqLJx2Dur
Cornelia Parker makes art in the east end: https://www.youtube.com/watch?v=5dDdKT5SqpM
Audioboom channel: https://audioboom.com/channel/royalacademy