Institute of Contemporary Art/Boston Web Redesign

Web Crit
Kris Wilton, Institute of Contemporary Art/Boston, USA

The Institute of Contemporary Art/Boston seeks input on a major website redesign intended to strengthen our brand, emphasize the breadth of our offerings, and increase user engagement. Larger questions to be addressed include: Is content really king? Can Membership be sexy? Where is the balance between user-friendliness and forward-looking design?