Digitizing the Ephemeral: Engaging Users in Time-Based Events

Lightning Talk
Ruiyan Xu, Brooklyn Botanic Garden, USA

How do institutions create a digital experience around a changing, time-dependent event? Can users be seduced to return again and again, to anticipate the climax of a fleeting performance or moment? How do we engage remote users and make them feel as though they're part of the experience, even if they never set foot in our institutions? In this Lightning Talk, I'll examine the challenges of capturing the ephemeral on our digital platforms and provide possibilities for user engagement.

Using Brooklyn Botanic Garden's successful CherryWatch status map as an example, I'll offer insights that can help translate the ephemeral into the digital experience that engages the user..