Bring It On: Insuring the Success of BYOD Programming in the Museum EnvironmentPaper
Scott Sayre, Corning Museum of Glass, USA
BYOD, or Bring Your Own Device, is a growing rallying cry in business and educational organizations, encouraging or requiring employees and students to provide their own technology. Museums uniquely have two opportunities to apply this approach: one with their staff and the other with visitors. While much has been written in business regarding the IT strategies, policies, and protocols for BYOD implementation in managing employees' devices, very little formal research exists regarding factors leading to successful BYOD museum-visitor programming.
In 2012, the Corning Museum of Glass (CMoG) broke ground for its new North Wing Contemporary galleries. Using the new North Wing as a testing ground, the museum began work on a campus-wide digital media strategy for interpretation and museum information management. A core component of this strategy is BYOD, connecting CMoG visitors at a personal level to a range of rich, interpretive content on their personal devices. Understanding there were a number of known and unknown obstacles, the museum developed a cohesive, cross-institutional approach to identify and address each challenge and assure the program's success. This paper provides an overview of preliminary research findings and practices being developed around visitor-focused BYOD at CMoG.
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