Program

MW2015 features speakers from around the world, presenting their latest work and research findings. Proposals were peer-reviewed by an International Program Committee in a very competitive process.

Tuesday, April 07, 2015 | Wednesday, April 08, 2015 | Thursday, April 09, 2015 | Friday, April 10, 2015 | Saturday, April 11, 2015

Tuesday, April 07, 2015
9:00am - 5:00pm
Museum of Contemporary Art

Rulr - the digital emulsion toolkit
- Elliot Woods, Kimchi and Chips, Korea and UK, Mimi Son, Kimchi and Chips, Korea and UK
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9:00am - 5:00pm
Tour 1: Chicago Architecture Foundation Tour

Explore Chicago: Big Data, Architecture River Cruise Aboard Chicago’s First Lady, & Public Art
Spend the day with Chicago Architecture Foundation (CAF). Begin at CAF’s Shop and Tour Center for an overview of the exhibit “Chicago: City of Big Data followed by a walking tour investigating how data is transforming how we plan, design and build cities. Enjoy lunch while cruising on the Chicago Architecture Foundation River Cruise Aboard Chicago’s First Lady Cruises, a “must-see” for visitors and Chicagoans alike. After your cruise a guided walk will lead you to discover Ellen Lanyon’s “Riverwalk Gateway”, a tiled mural charting the rise of Chicago and the significance of the river. This walk will conclude at Navy Pier where you will have a few hours free to shop, eat, drink or enjoy the attractions.

This is a full day tour and includes coffee at arrival and lunch during the river cruise.  Please meet at Lecture Hall at Architecture Foundation.  It is 5 minutes away from the Conference Hotel.

9:00am: Meet at the Lecture Hall, Chicago Architecture Foundation, 224 S. Michigan Avenue.

9:00am – 9:30am: Explore the Chicago: City of Big Data Exhibition and the Chicago City Model.

Located in the Railway Exchange Building’s Atrium, the Chicago Model is the only accurate and up-to-date depiction of Chicago’s downtown. For Chicago: City of Big Data, the Chicago Model is enhanced with a lighting installation, new touchscreens and an interactive digital model of the city. The integrated lighting installation brings the Chicago Model to life with colorful data visualizations, including electricity usage in the Loop and locations of historic landmarks.

9:30am – 11:30am: Take the Big Data Intersections Walking Tour

With a CAF docent at your side, learn to see several Loop intersections through a new lens. This special walking tour investigates how data is transforming how we plan, design and build cities. At several intersections in the Loop, view digital data visualizations and hear how this information is helping designers and citizens identify patterns that affect the health and happiness of the city. You’ll also see examples of historic data and hear how architects like Daniel Burnham used data as well. For this group, the tour ending point will be altered to end at the river cruise dock.

12:00pm – 1:30pm: Chicago Architecture Foundation River Cruise Aboard Chicago’s First Lady Cruises including Bakery Boxed Lunch

The Chicago Architecture Foundation River Cruise Aboard Chicago’s First Lady is a “must” for out-of-towners and Chicagoans alike. CAF certified volunteer tour guides—called docents—interpret more than 50 buildings along the Chicago River, revealing how the city grew from a small back-country outpost into one of the world’s most important crossroads in less than 100 years. Lunch includes bakery sandwich, fresh fruit, chips, cookie and bottle of water:

1:30pm – 3:00pm: Riverwalk to Ellen Lanyon’s mural “Riverwalk Gateway”

Ellen Lanyon’s tiled mural charts the rise of Chicago and the significance of the river to the city. Its narrative panels begin with the explorations of Jacques Marquette and Louis Jolliet in 1673, and commemorate landmark events and important sites along the river and lake through the year 2000. Installed along the parallel interior walls of a trellised passageway, located under Lake Shore Drive on the south bank of the Chicago River where the river meets the lake, this gateway connects the Chicago Riverwalk to the lakefront bicycle path. Walk will continue on to Navy Pier.

3:00pm – 5:00pm: Free time at Navy Pier

The tour is SOLD OUT. Please email us to be added to the waitlist.

3:00pm - 5:00pm
Tour 2: Art Institute Chicago - Tech Tour

Thank you for your interest, the Art Institute of Chicago Tech Tour is now full.

Please join a free tour offered by Stefano Cossu, Director of Application Services and Tina Shah, Senior Web Applications Developer from AIC.  The tour will focus on AIC’s on its visitor-facing technology advancements.  Please meet at AIC’s Michigan Avenue entrance.  The tour will start at 3pm promptly.

In recent years, the AIC has developed several innovative applications to amplify museum experience and scholarly research within the galleries and beyond. Some of these projects include digital publications as part of the Online Scholarly Catalog Initiative (OSCI), a Museum Tours mobile app, and LaunchPad, a collections storytelling app available on stationary tablets and kiosks. In-depth tours will be led by museum staff and project collaborators who will explain the goals and inner workings of these projects.

Chair: Stefano Cossu, The Art Institute of Chicago, USA



Wednesday, April 08, 2015
8:00am - 9:00am
Registration Area (4F)
Welcome Coffee and Tea

Morning workshop attendees are invited to coffee and tea.

9:00am - 12:00pm
Monroe Ballroom (6F)

Catalyzing Change: Tools and Strategies for Digital Transformation
- Dana Mitroff Silvers, Designing Insights, USA, Emily Lytle-Painter, Independent, USA
SOLD OUT

9:00am - 12:00pm
Salon 4 (3F)

Conversation for Deepening Engagement: Media Arts Workshop and the Night at the Museum
- Joseph Ugoretz, Macaulay Honors College, USA
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9:00am - 12:00pm
Salon 2 (3F)

Crowdsourcing user-generated content: using the Oxford Community Collection Model to engage audiences and create collections
- Alun Edwards, University of Oxford, UK
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9:00am - 12:00pm
Salon 6 (3F)

Hands-on Video Ideation and Production in Museum Settings
- Agnes Stauber, LACMA, USA, Anne Martens, J. Paul Getty Museum, USA
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9:00am - 12:00pm
Salon 5 (3F)

How and when to use LOD? Starting your institution's conversations about Linked (Open) Data
- Duane Degler, Design for Context, USA, Neal Johnson, Oculus Digital, USA
SOLD OUT

9:00am - 12:00pm
Salon 10 (3F)

Learn how to easily design mobile apps for museums using free, open-source platform
- Slavko Milekic, University of the Arts, USA
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9:00am - 12:00pm
Salon 9 (3F)

Look ma, no soldering iron: building your own networked media player
- Aaron Fuleki, Denison University, USA, Megan Hancock, Denison Museum, USA
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9:00am - 12:00pm
Salon 12 (3F)

Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and Social Media
- Brian Alpert, Smithsonian Institution, USA, Sarah Banks, Smithsonian's National Air and Space Museum, USA, Erin Marie Blasco, National Museum of American History, Smithsonian Institution, USA, Effie Kapsalis, Smithsonian Institution Archives, USA
SOLD OUT

9:00am - 12:00pm
Salon 7 (3F)

Museum Content Strategy Workshop
- Conxa Rodà, Museu Nacional d'Art de Catalunya, Barcelona, Spain
SOLD OUT

9:00am - 12:00pm
Salon 8 (3F)

Social Media Analytics Workshop
- Alex Espinós, La Magnética, Spain
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10:30am - 11:00am
Registration Area (4F)
Morning Coffee and Tea Break

Morning workshop attendees are invited to a coffee and tea break.

12:00pm - 1:30pm
Adams Ballroom (6F)
Lunch for Workshop Attendees

Lunch is provided for workshop attendees.  Please bring your lunch ticket to the Adams Ballroom on the 6th floor. Your lunch ticket is provided in your registration packet.

1:30pm - 4:30pm
Salon 12 (3F)

A Crash Course in Evaluating Museum Mobile Apps (With Field Trip!)
- Kathi Kaiser, Centralis, USA, Tanya Treptow, Centralis, USA
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1:30pm - 4:30pm
Salon 7 (3F)

An Introduction to Agile User Research & Testing
- Karen Plemons, The Metropolitan Museum of Art, USA , Liz Filardi, The Metropolitan Museum of Art, USA
SOLD OUT

1:30pm - 4:30pm
Salon 10 (3F)

Creating Web Video: From Planning, to Distribution, and Beyond
- Jonathan Munar, ART21, USA, Ian Forster, ART21, USA
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1:30pm - 4:30pm
Salon 9 (3F)

Customer Journey Mapping: Tools for User-Centered Project Prioritization
- Allegra Burnette, Forrester Research, USA
SOLD OUT

1:30pm - 4:30pm
Salon 2 (3F)

Designing digital services: getting from visitor needs to RFP
- Alyson Webb, Frankly, Green + Webb ltd, UK, Ebelien Pondaag, Fabrique [brands, design & interaction], The Netherlands
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1:30pm - 4:30pm
Salon 6 (3F)

Do-It-Yourself DSLR – Take Your Organization’s Visual Destiny Into Your Own Hands
- Ty Pierce, Ohio History Connection, USA
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1:30pm - 4:30pm
Salon 4 (3F)

History in 4D: Sharing Content and Community on Historypin
- Jon Voss, Historypin, USA
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1:30pm - 4:30pm
Salon 5 (3F)

Inaccessibility Is Not An Option, from Demos to Contracts: Demonstrating the fantastic benefits of accessibility and inclusive design, then making your contracts match your beliefs
- Sina Bahram, Prime Access Consulting, Inc., USA
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1:30pm - 4:30pm
Monroe Ballroom (6F)

Introduction to analytics with Seb Chan
- Sebastian Chan, Australian Centre for the Moving Image, Australia
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1:30pm - 4:30pm
Salon 8 (3F)

Sharing Innovation Through Visual Thinking and Design Management Tools
- Elizabeth Martin-Calder, MartinCalder Productions, USA
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3:00pm - 3:30pm
Registration Area (4F)
Afternoon Coffee and Tea Break

Afternoon workshop attendees are invited to a coffee and tea break.

5:00pm - 5:45pm
Monroe Ballroom (6F)
First Timer Orientation

Please join us for a casual gathering to help Museums and the Web first-timers get the most out of the conference. Emily Lytle-Painter, Meagan Estep and Margaret Sternbergh, along with co-chairs Nancy Proctor and Rich Cherry, will be on hand to say hi and share some pointers about how to make the meeting work. We’ll have some fun and then head off to the Welcome Reception together. MW veterans welcome!

  • Hear more about session types
  • Learn where everything is happening
  • Top 10 Things to Remember at a Conference
  • Meet a Colleague or Two

Chair: Emily Lytle-Painter, Independent, USA

6:00pm - 8:00pm
Welcome Reception at the Art Institute of Chicago

Please join us for cocktails and light hors d’oeuvres in the Modern Wing of the Art Institute of Chicago (AIC) immediately after the First-timers’ Orientation.  During the reception, guests may view the current exhibition in the Modern Wing. The AIC is walking distance from the Conference Hotel (at 111 South Michigan Avenue, Chicago, IL 60603). Please use the Millennium Entrance to the Modern Wing, located at 159 E. Monroe St.  At 6:30pm, AIC’s COO, David Thurm will be welcoming the MW conference attendees!

You will be required to show an entrance ticket for this event. The ticket is included in your conference registration package. You may purchase additional tickets for your guests after March 1, 2015 online or at the Registration Desk during the MW2015 Conference.



Thursday, April 09, 2015
8:00am - 9:00am
Registration Area (4F)
Welcome Coffee and Tea
9:00am - 10:00am
Grand Ballroom (4F)
Opening Keynote: Digital Emulsion: Articulating Form in Physical Space by Kimchi and Chips

Digital Emulsion: Articulating Form in Physical Space
Code has become the principal constructive material of our society, causing an increasing public literacy for the digital. There is an appetite for the immaterial properties of digital phenomena to transition into our physical device-less reality, creating new types of objects and environments in galleries and public spaces. Kimchi and Chips will discuss the approach of artists to articulate form in space, and the movement for a new mutable Digital Physical. They will also reveal the Digital Emulsion body of research, which exploits digital light as a semi-material to articulate digital visual mass into physical space, building a liquid suspension of the imaginary within the physical environment using digital light as a semi-material.

Kimchi and Chips
Kimchi and Chips is a Seoul based art and design studio founded by Elliot Woods (UK) and Mimi Son (South Korea). They are known for discovering novel interactions involving people and media materials, discovering new technical and artistic paradigms.   They formed in 2009 to combine the disciplines of code, form, material, concept and mechanism. They create installations and dialogues which have been exhibited on four continents. They create an emulsion of imagined reality within our physical world, in order to develop natural interactions between people, nature and the possibilities of the digital network.

http://www.kimchiandchips.com/

10:00am - 10:30am
Morning Break
10:30am - 12:00pm
Grand Ballroom (4F)
Data-driven Experience Design

Tools and resources for mining data and visitor behaviors to optimize exhibit design and deepen engagement.

Chair: Kevin von Appen, Ontario Science Centre, Canada

Using Visitor Flow Visualization to Improve Visitor Experience in Museums and Exhibitions
- Robert Strohmaier, FH JOANNEUM, Austria, Gerhard Sprung, FH JOANNEUM, Austria, Alexander Nischelwitzer, FH JOANNEUM, Austria, Sandra Schadenbauer, FH JOANNEUM, Austria

Harnessing Motion Sensing Technologies to Engage Visitors with Digital Data
- Jessica Roberts, University of Illinois at Chicago, USA, Leilah Lyons, University of Illinois at Chicago; New York Hall of Science, USA, Francesco Cafaro, University of Illinois at Chicago, USA, Rebecca Eydt, New York Hall of Science, USA

Data-Driven Augmented Reality for Museum Exhibits and Lost Heritage Sites.
- Rob Warren, Big Data Institute, Canada, David Evans, University of Derby, UK, Minsi Chen, University of Derby, UK, Mark Farrell, Dalhousie University, Canada, Daniel Mayles, University Of Derby, UK

10:30am - 12:00pm
Monroe Ballroom (6F)
Digital Storytelling

What is storytelling in the digital age? Who gets to narrate the museum experience, and how? Practitioners and theorists define and expand the boundaries.

Chair: Douglas Hegley, Minneapolis Institute of Art, USA

The Whole Story, and Then Some: ‘Digital Storytelling’ in Evolving Museum Practice
- Amelia Wong, The George Washington University, USA

The X,Y, and Z of Storytelling: An inquiry into short, medium, and long-form storytelling in the digital space
- Peter Samis, SFMOMA, USA, Tim Svenonius, SFMOMA, USA

The Museum as Digital Storyteller: collaborative participatory creation of interactive digital experiences
- Maria Roussou, American College of Greece / University of Athens / makebelieve design & consulting, Greece, Laia Pujol, Pompeu Fabra University, Spain, Akrivi Katifori, University of Athens, Department of Informatics and Telecommunications, Greece, Sara Perry, University of York, UK, Maria Vayanou, National and Kapodistrian University of Athens, Greece

10:30am - 12:00pm
Adams Ballroom (6F)
Evaluating Mobile

As mobile practice in museums has matured for the latest generation of technologies, leading practitioners reflect and evaluate best practice in the field.

Chair: Julia Forbes, High Museum of Art, USA

An audio state of mind: Understanding behviour around audio guides and visitor media
- Shelley Mannion, The British Museum, UK, Amalia Sabiescu, RMIT Europe, Spain, William Robinson, British Museum, UK

A New Look at An Old Friend: re-evaluating the Met’s audio guide service
- Laura Mann, Frankly, Green + Webb USA, USA, Grace Tung, The Metropolitan Museum of Art, USA

Bring It On: Insuring the Success of BYOD Programming in the Museum Environment
- Scott Sayre, Corning Museum of Glass, USA

10:30am - 12:00pm
Salon 12 (3F)
Transformative Tools

Tools and processes for digital practitioners that change the way we work and transform museum culture.

Chair: Susan Hazan, The Israel Museum, Jerusalem, Israel

Divide and Conquer: Strategies for decentralizing web content management
- Mandy Kritzeck, Corning Museum of Glass, USA

Mapping the way to a more digitally inclusive museum
- Alyssa McLeod, Royal Ontario Museum, Canada

Designing mobile support technology for zoo interpreters
- Brian Slattery, University of Illinois at Chicago, USA, Leilah Lyons, University of Illinois at Chicago; New York Hall of Science, USA, Priscilla Jimenez Pazmino, University of Illinois at Chicago, USA

12:00pm - 1:30pm
Lunch on your own
1:30pm - 3:00pm
Adams Ballroom (6F)
Crowdsourcing

From crowdsourcing to co-creation, these studies and projects find that everyone learns when knowledge production is collaborative.

Chair: Daniel Davis, Smithsonian, National Museum of the American Indian, USA

From Crowdsourcing to Knowledge Communities: Creating Meaningful Scholarship Through Digital Collaboration
- Jon Voss, Historypin, USA, Gabriel Wolfenstein, Stanford University, USA, Kerri Young, Historypin, USA

The school as the crowd: adventures in crowdsourcing with schools
- Ally Davies, Museum of London, UK, Rhiannon Looseley, Museum of London, UK

Voices:FAMSF: Testing a New Model of Interpretive Technology at the Fine Arts Museums of San Francisco
- Catherine Girardeau, Earprint Productions, USA, Sheila Pressley, Fine Arts Museums of San Francisco, USA, Jason Reinier, Earprint Productions, USA

1:30pm - 3:00pm
Grand Ballroom (4F)
Digital Collections

From rapid digitization to collection information management, leading practitioners define new processes and learn from the many challenges of presenting digital collections for use  by staff as well as the public.

Chair: Rob Lancefield, Davison Art Center, Wesleyan University, USA

New Architectures for Online Collections and Digitization
- Shyam Oberoi, Dallas Museum of Art (DMA), USA, Robert Stein, Dallas Museum of Art, USA, Kristen Arnold, Dallas Museum of Art, USA

What the Fonds?! The ups and downs of digitising Tate's Archive
- Emily Fildes, Tate, UK, Allison Foster, Tate Britain, UK

A New DOR Opens: How the J. Paul Getty Museum is Reimagining Digital Collection Information Management
- Daniel Sissman, The J. Paul Getty Museum, USA

1:30pm - 3:00pm
Salon 12 (3F)
Experience Design from Digital to Social

As the boundaries between “real world” and digital, personal and social become increasingly permeable, how can museums successfully integrate platforms and conversations to create rich but cohesive visitor experiences?

Chair: Bruce Wyman, USD Design | MACH Consulting, USA

What’s the point? Two case studies of introducing digital in-gallery experiences
- Margaret Collerd Sternbergh, The Phillips Collection, USA, Silvia Filippini Fantoni, Indianapolis Museum of Art, USA, Vivian Djen, The Phillips Collection, USA

Personal and Social? Designing Personalised Experiences for Groups in Museums
- Lesley Fosh, University of Nottingham, UK, Katharina Lorenz, The University of Nottingham, UK, Steve Benford, University of Nottingham, UK, Boriana Koleva, University of Nottingham, UK

#Taull1123. Immersive experience in a World Heritage Site (or Augmented Reality without devices)
- Albert Sierra, Agència Catalana del Patrimoni Cultural, Spain, Eduard Riu-Barrera, Catalan Government. Heritage Department, Spain, Tarrida Sugranyes, Departament de Cultura de la Generalitat de Catalunya, Spain, Joan Pluma, Departament Cultura, Spain

1:30pm - 3:00pm
Monroe Ballroom (6F)
Understanding online audiences

Who comes to museum websites, why, and how can we serve them better? Practitioners and researchers offer approaches for evaluating and optimizing the online experience.

Chair: Kate Haley Goldman, Audience Viewpoints Consulting, USA

Assessing the User Experience (UX) of Online Museum Collections: Perspectives from Design and Museum Professionals
- Craig MacDonald, Pratt Institute, USA

Finding the motivation behind a click: definition and implementation of a website audience segmentation
- Elena Villaespesa, Tate, UK, John Stack, Tate, UK

From Physical to Digital, Recent Research into the Discovery, Analysis, and Use of Museums Resources by Teachers and Students
- Darren Milligan, Smithsonian Institution, USA, Melissa Wadman, Smithsonian Institution, USA

3:00pm - 3:30pm
Afternoon Break
3:30pm - 5:00pm
Monroe Ballroom (6F)
De-centering online culture

As cultural practices move into digital spaces, they challenge expectations and established paradigms for online power structures and economies of exchange. What role can museums play in enabling new voices, communities and conversations, and how will museums themselves be transformed in the digital realm and beyond?

Chair: Dafydd James, Amgueddfa Cymru - National Museum Wales, Wales

Community makers, major museums, and the Keet S’aaxw: learning about the role of museums in interpreting cultural objects
- Charles Zange, The George Washington University, USA

Decolonizing Architecture of Participation for the Uganda National Museum: Social Media Expressions of Ugandan Heritage Sites
- Michelle Sengara, York University, Canada, Mary Leigh Morbey, York University, Canada, Maureen Senoga, York University, Canada, Mary Pat O'Meara, York University, Canada

3:30pm - 5:00pm
Adams Ballroom (6F)
MWX: Technology as Change Agent in Museum Practice

This session looks into how dealing with “old” and new technologies can influence the ways that museums ideate, develop and collaborate more widely through exhibition-making. Part of the MWX (Museums and the Web Exhibition) series of sessions and events.

Chair: Vince Dziekan, Monash University, Australia

Museum Making: Creating with Emerging Technologies in Art Museums
- Desi Gonzalez, Massachusetts Institute of Technology, USA

Exhibiting the Interface: Curating Computers and Designing Didactic User Experiences
- Kimon Keramidas, Bard Graduate Center, USA

Beyond the building: Creating and supporting communities based on place.
- Rebecca Hawcroft, Canberra University, Australia

3:30pm - 5:00pm
Salon 12 (3F)
The MVP

In the rapidly-changing landscape and possibilities of the digital economy, the “minimum viable product” may also be the “most valuable player.” These digital practitioners share lessons from their Agile experiences and explore tactics for moving from “minimum” to “ideal” products.

Chair: Allegra Burnette, Forrester Research, USA

Building the car while you’re driving it: Using agile methodologies for changing project scopes
- Sarah Wambold, Clyfford Still Museum, USA, Marty Spellerberg, Spellerberg Associates, USA

Mobile Bouleversement (or Coup d'état)
- Jessica Suess, Oxford University Museums, UK

5:15pm - 6:00pm
Salon 12 (3F)
Exhibitor Briefing - Art Processors

An indepth look at Museum Victoria's Love + Sorrow and Australian War Memorial's mobile experiences
- Scott Brewer, Art Processors, USA

5:15pm - 6:00pm
Monroe Ballroom (6F)
Exhibitor Briefing - L2 Interactive

mail2 - Tessitura Integrated email marketing - real world examples
- Stephen Lynch, L2 Interactive, USA, Sydney Lynch, L2 Interactive, USA

5:15pm - 6:00pm
Adams Ballroom (6F)
Google Cultural Institute: Hands-on

Google Cultural Institute: Hands-on
- Piotr Adamczyk, Google, USA

6:00pm - 6:50pm
Exhibit Hall (4F)
Demonstrations 1

Presenters demonstrate their projects and case studies in booths in the Exhibit Hall. You have the better part of an hour to see them all, ask questions and discuss the demonstrations that catch your eye, and make new connections with leading practitioners in the field.

Advancing Digital Publishing with the OSCI Toolkit (Booth 1)
- Kyle Jaebker, Indianapolis Museum of Art, USA, Rita Troyer, Indianapolis Museum of Art, USA

How to use SASSY CSS (SCSS) with jQuery and Responsive Design to Style Your Exhibitions (Booth 2)
- Will Lanni, The J. Paul Getty Trust, USA, Jack Ludden, The J. Paul Getty Trust, USA

Beyond the Virtual Fieldtrip: The Online Museum Classroom (Booth 3)
- Anne Kraybill, Crystal Bridges Museum of American Art, USA, David Fredrick, University of Arkansas, USA, Kirsten Peterson, EDC, USA

Bluetooth Beacons for Indoor Location (Booth 4)
- Jonny Brownbill, Museum Victoria, Australia, Scott Brewer, Art Processors, USA, Glen Barnes, My Tours, New Zealand

Virtual Marionettes: Surfacing a Museum Collection through Technology (Booth 7)
- Mimi Roberts, New Mexico Department of Cultural Affairs, USA, Jonathan Lee, NMHU, USA, Elizabeth Starks, New Mexico Highlands University, USA, Joey Montoya, New Mexico Highlands University, USA, Brandi Daw, New Mexico Highlands University, USA

Mobile Application using 3D Models - Learning From Experience (Booth 6)
- Alain Dupuy, InnoVision, France, Xavier Corre, Musee d'Histoire de Marseille, France

6:00pm - 8:00pm
Exhibit Hall (4F)
Exhibitors' Reception

A reception sponsored by the Exhibitors opens the Exhibit Hall at MW2015. New products, services, and designs are featured in a concentrated gathering of interactive multimedia museum vendors. Coincides with Demonstrations 1 and 2 by non-profit project leaders, who will also demonstrate in Exhibit Hall booths.

Beer, Wine and hors d’oeuvres will be served. An admission ticket is required and is included in your registration package. Extra tickets for your guests can be purchased online after March 1 and at the Conference.

The Exhibit Hall is also open all day (8am – 5pm) on Friday, April 10 and from 8:00 am. to 12:00 pm on Saturday, April 11. As at the Exhibitors’ Reception, Demonstrations 3 and 4 will also be held in the Exhibit Hall these days.

7:00pm - 7:50pm
Exhibit Hall (4F)
Demonstrations 2

Presenters demonstrate their projects and case studies in booths in the Exhibit Hall. You have the better part of an hour to see them all, ask questions and discuss the demonstrations that catch your eye, and make new connections with leading practitioners in the field.

Presenting an Ongoing Augmented Reality App Project (Booth 1)
- Jonathan Amakawa, Fitchburg State University, USA

A Prescription to Suite Your Mood: J.M.W. Turner's Apothecary Mood-o-Meter (Booth 2)
- Jim Olson, Peabody Essex Museum, USA, Caroline Herr, Peabody Essex Museum, USA

ÉducArt – the online educational and collaborative resources of the Montreal Museum of Fine Arts: the Museum for everyone, everywhere and in every way! (Booth 3)
- Mathieu Thuot-Dubé, Montréal Museum of Fine Arts, Canada, Melanie Deveault, Montreal Museum of Fine Arts, Canada

Getting to know Vincent: best practices in creating a new multimedia tour experience for the Van Gogh Museum (Booth 5)
- Marthe de Vet, Van Gogh Museum, The Netherlands, Pieter 't Hart, Van Gogh Museum, The Netherlands

The Infinite Museum, an innovative digital platform to transform the museum visitor experience (Booth 4)
- Timothy Berg, Ball State University, USA, Erin Bretz, Ball State University, USA, Alyson Walbridge, Ball State University, USA, Kayla Gurganus, Ball State University, USA

Cooperative museum evolution System (Booth 6)
- Kiyoka Fushimi, Hiroshima Kokusai Gakuin University, Japan, Yoshitaka Yabumoto, Kitakyushu Museum of Natural History and Human History, Japan, Seiya Ikemoto, National Museum of Nature & Science, Japan, Japan, Makoto Manabe, National Museum of Nature & Science, Japan, Japan

A new website approach for a monographic museum: focus on storytelling (Booth 7)
- Edith Schreurs, Van Gogh Museum, The Netherlands



Friday, April 10, 2015
8:00am - 9:00am
Exhibit Hall (4F)
Welcome Coffee and Tea
9:00am - 9:50am
Monroe Ballroom (6F)
How-to Session 1

Practical Ontology: Collaborating and Communicating with Concept Maps
- Seema Rao, Cleveland Museum of Art, USA, Patty Edmonson, Cleveland Museum of Art, USA, Brad Baer, Bluecadet, USA, Ashley Weinard, Eduseum Consulting, USA

9:00am - 10:30am
Adams Ballroom (6F)
Mobile Crit Room

An expert panel of peer reviewers including Sandy Goldberg, Loic Tallon (Metropolitan Museum of Art) and Steve Gemmel (Getty) critique recent mobile projects. The Mobile Crit is a conversation between the presenter (whose site is the topic of discussion), the panelists, and those in the session. We have 90 minutes in which to review 4 mobile projects (approx. 20 minutes each). For each project:

  • the site representative will present the project briefly (max. 3 minutes) highlighting the mission, the challenges, what they think is successful and what less successful, and any particular issues on which they’d like feedback.
  • the 3 panelists will respond with their reactions and questions and suggestions for the representative (3 minutes each)
  • we open up the discussion to the group in the room (7 minutes)

Chair: Sandy Goldberg, principal, sgscripts, USA

Apprentice Architect, Fondation Louis Vuitton + Touchpress
- Louise Rice, Touchpress, UK, Camille Denoy, Fondation Louis Vuitton, France, Isabelle Jouve, reciproque, France

Imperial War Museum - The WW1 centenary touring exhibition mobile crit
- Scott Brewer, Art Processors, USA

Clark Multimedia Guide
- Tom Loughman, Clark Art Institute, USA, Laurie Glover, USA

Social Augmentation using iBeacons - Augmenting Masterpieces in the Rijksmuseum: Hide Your Story
- Johanna Barnbeck, Rijksmuseum & University of Amsterdam , The Netherlands

9:00am - 9:50am
Salon 12 (3F)
Professional Forum 1

Beyond the bar code: New adventures in museum ticketing
- Ariana French, American Museum of Natural History, USA, Marc Check, Rock & Roll Hall of Fame and Museum, USA, Meghan Curran, Shedd Aquarium, USA

9:00am - 9:50am
Salon 4-9 (3F)
Professional Forum 7

Open Access, Open Source, Open Data? Open Discussion!
- Neal Johnson, Oculus Digital, USA, Nik Honeysett, Balboa Park Online Collaborative, USA, Duane Degler, Design for Context, USA

10:00am - 10:50am
Monroe Ballroom (6F)
How-to Session 2

When to Ask and When to Shut Up: How to Get Visitor Feedback on Digital Interactives
- Tanya Treptow, Centralis, USA, Kathi Kaiser, Centralis, USA

10:00am - 10:50am
Salon 12 (3F)
Professional Forum 2

What Can the Performing Arts Teach Us About Cultivating Relationships with Each and Every Visitor?
- Micah Walter, Cooper Hewitt, Smithsonian Design Museum, USA, Catherine Devine, American Museum of Natural History, USA, Kevin Giglinto, Chicago Symphony Orchestra, USA

10:00am - 10:50am
Salon 4-9 (3F)
Professional Forum 8

Organising for change and change in organisations
- Michael Parry, Museum of Applied Art & Sciences (Powerhouse Museum), Australia, Timothy Hart, Museum Victoria, Australia, Keir Winesmith, San Francisco Museum of Modern Art, USA

10:30am - 12:00pm
Grand Ballroom (4F)
Accessibility Crit Room

An expert panel of peer reviewers critiques recent digital and cross-platform projects, evaluating their accessibility and offering solutions that can be adopted by others.

Chair: Sina Bahram, Prime Access Consulting, Inc., USA

Approaches to Accessible Apps: One Important Goal, Many Possible Paths
- Annie Leist, Art Beyond Sight, USA

The Multimedia Guide of the Museum of Fine Arts Boston
- Katie Packard, Museum of Fine Arts, Boston, USA

Let's Explore Caves - an ibook from the Ontario Science Centre
- Kevin von Appen, Ontario Science Centre, Canada

Canadian Museum for Human Rights Website
- Scott Gillam, Canadian Museum for Human Rights, Canada

10:30am - 12:00pm
Adams Ballroom (6F)
Video Crit Room

An expert panel of peer reviewers critiques recent museum video projects. Panelists include Jonathan Munar (ART21), Ian Forster (ART21) and Sarah Wambold (consultant).

Chair: Jonathan Munar, ART21, USA

Storytellers: Documentary-style video done well
- Sarah Wambold, Clyfford Still Museum, USA, Jonathan Munar, ART21, USA

Art Museums and YouTube: Current Practice and Potential Strategy
- Emily Robbins, SFMOMA, USA

Uganda Heritage Sites + Stories Trailer
- Michelle Sengara, York University, Canada, Mary Leigh Morbey, York University, Canada, Maureen Senoga, York University, Canada, Mary Pat O'Meara, York University, Canada

Multimedia & multi-perspective on the Audio Guide: The Met’s tour Viewpoints: Body Language
- Staci Hou, The Metropolitan Museum of Art, USA, Catherine Girardeau, Earprint Productions, USA

11:00am - 11:50am
Salon 12 (3F)
Professional Forum 12

Wake up America! Can US museums use the Web to crowdsource user-generated content for the 2017-18 anniversaries using the new approaches piloted by the University of Oxford and made reality by Europeana?
- Alun Edwards, University of Oxford, UK, Bill Brewster, First Division Museum, USA, Bob Beatty, Middle Tennessee State University, USA, Matt Naylor, National World War I Museum, USA

11:00am - 11:50am
Monroe Ballroom (6F)
Professional Forum 6

Race for the Museum X-Prize: Indoor Positioning Systems
- Kate Haley Goldman, Audience Viewpoints Consulting, USA, Joyce Ma, Exploratorium, USA, Doug Thistlewolf, The Exploratorium, USA, Bruce Wyman, USD Design | MACH Consulting, USA, Mark Farley, Oregon Sea Grant, US

11:00am - 11:50am
Salon 4-9 (3F)
Professional Forum 9

Got Tech? How Small-town museums and historical sites can go digital
- Jennifer Snyder, Florida Humanities Council, USA, Mark Souther, Cleveland State University, USA

12:00pm - 1:30pm
Exhibit Hall (4F)
Lunch hosted by our Exhibitors

MW2015 attendees are invited to lunch in the Exhibit Hall, generously provided by our Exhibitors.

12:30pm - 1:20pm
Exhibit Hall (4F)
Demonstrations 3

Presenters demonstrate their projects and case studies in booths in the Exhibit Hall. You have the better part of an hour to see them all, ask questions and discuss the demonstrations that catch your eye, and make new connections with leading practitioners in the field.

Beyond Browsing and Searching: Design and development of a platform for supporting curatorial research and content creation (Booth 1)
- Leonardo M. De Araújo, Universität Bremen, Germany, Michael Lund, University of Bremen, Digital Media in Education, Germany, Tossawat Mokdara, King Mongkut's University of Technology Thonburi, Thailand, Heidi Schelhowe, Universität Bremen, Germany

Connecting Collection Objects from Museum Deposits and Curator Areas to the Web
- Bernardo Uribe Mendoza, Universidad Nacional de Colombia, Colombia, José J. Martinez, Universidad Nacional de Colombia, Colombia, Henry Galindo, Universidad Santo Tomas, Colombia

Experimenting in Technology with Minimal Expense (Booth 3)
- Tasia Endo, Seattle Art Museum, USA, Chirag Thakkar, Seattle Art Museum, USA

Sacred Space and the Web (Booth 4)
- Jacob Olmstead, The Church of Jesus Christ of Latter-day Saints, USA, Curtis Ashton, Church History Library, USA

Skin & Bones, a mobile app that rejuvenates a 133 years old exhibition (Booth 7)
- Diana Marques, University of Porto, Portugal, Robert Costello, National Museum of Natural History, Smithsonian Institution, USA, Jose Azevedo, Porto University, Portugal

the Bruegel Box (Booth 6)
- Jennifer Beauloye, Royal Museums of Fine Arts of Belgium, Belgium

1:30pm - 2:20pm
Monroe Ballroom (6F)
How-to Session 4

Oral History Interactives: Going Beyond the Interview to Create Multimedia Experiences
- Ty Pierce, Ohio History Connection, USA, Phil Sager, Ohio History Connection, USA

1:30pm - 3:50pm
Salon 12 (3F)
MWX Colloquium: At the Intersection of the Academy and the Museum

This combined, interactive forum will explore collaborative projects and new research in the digital humanities that serve as a bridge between academic and professional worlds.

This graduate studies consortium will provide an opportunity for graduate students to share and develop their research in a critical but supportive environment under the guidance of a panel of distinguished digital media and digital heritage professors and scholars.

Confirmed presenters:

– Alexa Beaman (MA Museum Studies, University of San Francisco), Evaluating Mobile at the Fine Arts Museums of San Francisco

– Daniela De Angeli (Engineering Doctorate, Centre for Digital Entertainment, University of Bath and National Trust, UK), Museums in the Digital Age: Objects, Authenticity and Entertainment

– Leonardo M. De Araújo (Phd Candidate, DiMeB, Universität Bremen), Beyond browsing and searching: Design and development of a platform for supporting curatorial research and content creation

– Rebecca Hawcroft (PhD candidate, Digital Cultural Heritage, University of Canberra), Connecting collections: Place and digitized cultural heritage in a networked society

– Diana Marques (Smithsonian Fellow, PhD  Digital Media, UT Austin, University of Porto CoLab), Museums and Mobile Augmented Reality: the visitor experience in digitally enhanced exhibits

– Cait Reizman (MA candidate, Museum Studies, George Washington University), Personalizing the Museum: Smart Scripting with Location-Aware Technologies

– Jessica Roberts (PhD candidate, Learning Sciences, UIC), Designing Exhibit Interactivity to Support Group Exploration of Digital Data

– Charles Zange (MA Candidate, Museum Studies, George Washington University), Community makers, major museums, and the Keet s’aaxw: project research, notes, and open discussion

Chair: Vince Dziekan, Monash University, Australia

Building the Triple Helix: The Value of Brokered Digital Collaborations Between Museums, Academics and Companies
- Ross Parry, University of Leicester, UK, Richard Clay, University of Birmingham, UK, Lara RATNARAJA, University of Birmingham, UK, Johannah Latchem, University of Birmingham, England

How Do We Meet in the Middle?: an open discussion on scholarly research and entertainment platforms
- Elizabeth Galvin, The British Museum, UK, Shelley Mannion, The British Museum, UK, Devin Reese, Smithsonian Institution, USA, Dan Kulpinski, Smithsonian National Museum of Natural History, USA

Digital Heritage Consortium for Graduate Study
- Brinker Ferguson, University of California Santa Cruz, USA, Miriam Posner, University of California, Los Angeles, USA

1:30pm - 2:50pm
Salon 4-9 (3F)
Professional Forum 3

Strategies against architecture: interactive media and transformative technology at Cooper Hewitt
- Sebastian Chan, Australian Centre for the Moving Image, Australia

1:30pm - 2:20pm
Adams Ballroom (6F)
Professional Forum 4

Web as Public Space: Learning from Organizations without Physical Spaces
- Jonathan Munar, ART21, USA, Nora Gomez, Public Art Fund, USA, Jared Quinton, Creative Time, USA, Caitlin Martin, Association for Public Art, USA

1:30pm - 2:50pm
Grand Ballroom (4F)
Web Crit Room

Four recent web projects are critiqued by an expert panel of peer reviewers. Panelists include Kathi Kaiser (Centralis), Paul Stork (Fabrique), Dana Mitroff Silvers (Designing Insights) and Bruce Wyman (USD Design | MACH Consulting) with Chair Titus Bicknell (Museums and the Web/RLJ Entertainment).

Chair: Titus Bicknell, RLJ Entertainment, USA

California Science Center
- Jeremy Stoller, California Science Center, USA

The Hammer Museum website
- Susan Edwards, The Hammer Museum, USA, Philip Leers, Hammer Museum, USA

Help Us Improve George Washington's Home
- Matt Briney, George Washington's Mount Vernon, USA

Institute of Contemporary Art/Boston Web Redesign
- Kris Wilton, Institute of Contemporary Art/Boston, USA

2:30pm - 3:20pm
Monroe Ballroom (6F)
How-to Session 5

But Will It Work? Mastering the Art and Science of Formative Evaluation in Art Museums
- Meghan Stockdale, The Cleveland Museum of Art, USA, Elizabeth Bolander, Cleveland Museum of Art, USA

2:30pm - 3:20pm
Adams Ballroom (6F)
Professional Forum 5

Sharing user analytics: an experiment
- David Klevan, United States Holocaust Memorial Museum, USA, Amy Heibel, Los Angeles County Museum of Art, USA, Loic Tallon, Metropolitan Museum of Art, USA

3:00pm - 3:30pm
Exhibit Hall (4F)
Afternoon Coffee and Tea Break
3:00pm - 3:50pm
Grand Ballroom (4F)
How-to Session 3

How to be a digital leader and advocate: the changing role of the digital department
- Dafydd James, Amgueddfa Cymru - National Museum Wales, Wales

3:00pm - 4:20pm
Salon 4-9 (3F)
Professional Forum 11

Scaling Up: Engagement Platforms and Large Scale Collaboration
- Robert Stein, Dallas Museum of Art, USA, Emerald Cassidy, The Grace Museum, USA, Jonathan Finkelstein, LearningTimes, USA, Andrea Fulton, Denver Art Museum, USA, Douglas Hegley, Minneapolis Institute of Art, USA, Amy Heibel, Los Angeles County Museum of Art, USA, Shyam Oberoi, Dallas Museum of Art (DMA), USA, Kate Tinworth, ExposeYourMuseum LLC, USA, Bruce Wyman, USD Design | MACH Consulting, USA

3:30pm - 4:20pm
Monroe Ballroom (6F)
How-to Session 6

Event Photography for the Modern Museum – How to Capture Moments that Matter
- Ty Pierce, Ohio History Connection, USA

3:30pm - 4:20pm
Adams Ballroom (6F)
Professional Forum 10

Online Privacy: The Hydra You Can Tame
- Rob Rothfarb, Exploratorium, USA, Kevin von Appen, Ontario Science Centre, Canada

4:30pm - 5:30pm
Grand Ballroom (4F)
Best of the Web Awards

Please join us for the Best of the Web Award ceremony in the Grand Ballroom. This annual contest recognizes the best of digital projects in museums. Websites, apps, tours, interactives and other digital experiences are nominated by museum professionals from around the world and reviewed by a committee of peers.

This year’s Best of the Web Awards is generously sponsored by Piction.

6:30pm - 8:30pm
Conference Reception at the Museum of Science and Industry Chicago

The Museum of Science and Industry, Chicago (MSI) is one of the largest science museums in the world. It offers world-class and uniquely interactive experiences that inspire inventive genius and foster curiosity. From groundbreaking and award-winning exhibits that can’t be found anywhere else, to hands-on opportunities that make you the scientist, a visit to MSI is where fun and learning mix. Through its Center for the Advancement of Science Education (CASE), the Museum offers a variety of student, teacher and family programs that make a difference in communities and contribute to MSI’s larger vision: to inspire and motivate children to achieve their full potential in science, technology, medicine and engineering.

The Conference Reception will be hosted at the Museum of Science and Industry (MSI) from 6:30pm to 8:30pm on Friday, April 10th. Multiple buses will be running between the Conference Hotel and MSI starting at 5:30pm. Catch the bus from Wabash Street entrance of the Hotel.  The last bus will leave MSI at 9pm.

Beer, wine and hors d’oeuvres will be served. Admission tickets are required. Your ticket is included in your registration package.

Museum of Science and Industry, Chicago
5700 S. Lake Shore Drive
Chicago, IL 60637
(773) 684-1414



Saturday, April 11, 2015
8:30am - 10:00am
Exhibit Hall (4F)
Birds of a Feather Breakfast Roundtables

Join roundtable discussions on the topics proposed here, or start your own table for a breakfast of brainstorming, learning and sharing with experts in the field. Roundtable leaders will define the format and content of their sessions, and a small number of tables will be available during the morning session for ad hoc gatherings and discussions.

Women and Technology
- Emily Lytle-Painter, Independent, USA, Brinker Ferguson, University of California Santa Cruz, USA

The Transmedia Museum
- Jenny Kidd, CARDIFF UNIVERSITY, Wales

Life After Social Media
- Miriam Newcomer, Fine Arts Museums of San Francisco (FAMSF), USA, Sarah Bailey Hogarty, San Francisco Museum of Modern Art, USA, Victoria Portway, Smithsonian National Air and Space Museum, USA, Chad Weinard, Independent Consultant / Balboa Park Online Collaborative, USA

Technology myths in museums
- Susan Cairns, Baltimore Museum of Art, USA

eCulture Matchmaking: eCulture projects meet the business community in smart cities
- Jens Bley, Living Labs Germany, Germany

What makes an Online Museum Real? - Online Museums Working Group Session
- Liza Loop, LO*OP Center, Inc., USA, Liza Loop, LO*OP Center, Inc., USA, Tom Trimbath, History of Computing in Learning & Education, USA, Liza Loop, History of Computing in Learning and Education Virtual Museum, USA

Think Before You Tweet: Crafting a Social Media Policy
- Claire Gould, The Colonial Williamsburg Foundation, USA, Annie Lewis, Colonial Williamsburg Foundation, USA

Brand strategy for museums: necessary evil or promising opportunities - brand and digital strategy for the National Military Museum, Netherlands
- Heleen Bronder, National Military Museum of the Netherlands, the Netherlands, Ebelien Pondaag, Fabrique [brands, design & interaction], The Netherlands, Paul Stork, Fabrique [brands, design & interaction], The Netherlands

The Research Bee: peer-to-peer, face-to-face advice on projects and publications
- Ross Parry, University of Leicester, UK

Going Off the Script - Lean Video Workflows for DIY Content Creation
- Ty Pierce, Ohio History Connection, USA

From Digital Engagement to IRL: Completely the Circle
- Jennifer Poleon, Columbus Museum of Art, USA

Writing Recipes for Tangible and Embodied Visit Experiences
- Massimo Zancanaro, FBK, Italy, Elena Not, Fondazione Bruno Kessler, Italy, Daniela Petrelli, Sheffield Hallam University, UK, Mark Marshall, Sheffield Hallam University, UK, Taco van Dijk, Waag Society, Netherlands, Martin Risseeuw, Waag Society, The Netherlands, Dick van Dijk, Waag Society, The Netherlands, Adriano Venturini, ECTRL SOLUTIONS SRL, Italy, Dario Cavada, eCTRL Solutions, ITALY, Thomas Kubitza, University of Stuttgart, Germany

Interactivity in a Linked World : The problem of interactivity within the virtual learning sector for outreach programs.
- Whitney Rogers, Perot Museum of Nature and Science, USA

The concept of “Me, We, Everyone”. How museums can integrate the online and offline, have powerful reach, and matter to everyone
- Barbara Wendt, bv02 Inc., Canada, Andrew Milne, bv02 Inc., Canada, Corey Timpson, Canadian Museum for Human Rights, Canada

9:30am - 10:20am
Exhibit Hall (4F)
Demonstrations 4

Presenters demonstrate their projects and case studies in booths in the Exhibit Hall. You have the better part of an hour to see them all, ask questions and discuss the demonstrations that catch your eye, and make new connections with leading practitioners in the field.

D-FLIP Paintings (Booth 1)
- Yoshifumi Kitamura, Tohoku University, Japan, Shoko Usui, Research Institute of Electrical Communication Tohoku University, Japan

Using gestures to interact with digitized museum content (Booth 2)
- Slavko Milekic, University of the Arts, USA

A New York Museums and Pratt Partnership: Building Web Collections and Preparing Museum Professionals for the Digital World (Booth 3)
- Tula Giannini, Pratt Institute, USA, Jonathan Bowen, London South Bank University, UK

Digitizing Agricultural Heritage: an App About Swedish Apples (Booth 4)
- Aron Ambrosiani, Nordiska museet, Sweden, Robert Ziherl, Nordiska museet (The Nordic Museum), Sweden

National Baseball Hall of Fame and Museum New Website Demonstration (Booth 5)
- Donny Lowe, National Baseball Hall of Fame and Museum, USA

Q?rius About Science: Creating a Website to Bring an Interactive Museum Experience into Homes and Classrooms (Booth 6)
- Dan Kulpinski, Smithsonian National Museum of Natural History, USA, Colleen Marzec, Smithsonian National Museum of Natural History, USA, Maggy Benson, Smithsonian National Museum of Natural History, USA, Devin Reese, Smithsonian Institution, USA

Taking Your Digital Collection For a Walk: Crafting Location-based Experiences for the Public (Booth 7)
- Laura Carletti, Horizon Digital Economy - University of Nottingham, UK, Ben Bedwell, University of Nottingham, UK

A Smartphone Headset for Augmented Reality Experiences in Museums (Booth 8)
- Daniela De Angeli, University of Bath, UK, Eamonn O'Neill, University of Bath, UK

Connecting Collection Objects from Museum Deposits and Curator Areas to the Web
- Bernardo Uribe Mendoza, Universidad Nacional de Colombia, Colombia, José J. Martinez, Universidad Nacional de Colombia, Colombia, Henry Galindo, Universidad Santo Tomas, Colombia

9:45am - 10:30am
Salon 12 (3F)
Exhibitor Briefing by Exablox

Managing Exponential Digital Content Growth
- Matthew Catino, Exablox, USA

10:30am - 11:15am
Salon 12 (3F)
Exhibitor Briefing - Axiell

Application Prototype Design User Experience from Museum Staff Perspective
- Barbara Wendt, bv02 Inc., Canada, Andrea Boyes, Selago Design Inc., Canada, Andrew Milne, bv02 Inc., Canada

10:30am - 12:00pm
Grand Ballroom (4F)
Lightning Talks 1: Digital Practice in Museums

A fun and fast-paced session including quick, focused talks at 6 minutes each from thought leaders on digital practice in museums.

Chair: Carolyn Royston, Isabella Stewart Gardner Museum, USA

Learning through digital media between best practice and worst case
- Hans von Seggern, tonwelt GmbH, Germany

Connecting the Dots: Experiments with Teaching Tech in the Museum Studies Computer Club
- Cait Reizman, The George Washington University, USA, Charles Zange, The George Washington University, USA

Museum Quality Content: Texture, Tone and Content Planning in 2015
- marco braunschweiler, The Museum of Contemporary Art, Los Angeles, USA, EMMA REEVES, MOCA Los Angeles, USA

In Knowledge We Trust
- Kevin von Appen, Ontario Science Centre, Canada, Ana Klasnja, Ontario Science Centre, Canada, Max Evans, McGill University, Canada

Getting Personal: Creating Personas for Museum Visitors
- Ahree Lee, The J. Paul Getty Trust, USA, Emily Lytle-Painter, Independent, USA

Considerations for Effective Integration of Signing Math & Science Dictionary Apps into Science Museum Exhibits and What Can Happen
- Judy Vesel, TERC, Inc., USA

Reimaging Hyperlinks: A New Way to Visualize Content Depth
- Brinker Ferguson, University of California Santa Cruz, USA

Experiments with Content: Strategies, Successes, and Failures in Spreading the Mission Online
- Laura Kleger, Solomon R. Guggenheim Museum, USA

eCulture enriched Smart Cities
- Jens Bley, Living Labs Germany, Germany

10:30am - 12:00pm
Adams Ballroom (6F)
Professional Forum 13: From Metadata to Linked Open Data

A crash course and lively discussion about the fundamentals of data management for museums.

Chair: Piotr Adamczyk, Google, USA

Focusing on the Fundamentals: The Importance of Good Metadata in Digital Projects
- Sarah Vela, University of Alberta, Canada

Publishing and Managing Linked Open Data in Cultural Heritage Institutions
- Stefano Cossu, The Art Institute of Chicago, USA, Michael Neault, Art Institute of Chicago , USA, Nikhil Trivedi, Art Institute Chicago, USA, Cristina Pattuelli, Pratt Institute, US

10:30am - 12:00pm
Salon 4-9 (3F)
Professional Forum 14: MWX

A mash-up combining “pop-up” ethos and “practice-based” insights, this wide-ranging discussion concludes the MWX (Museums and the Web Exhibition) series of sessions with provocative interventions from museum practitioners and artists.

Chair: Vince Dziekan, Monash University, Australia

Learning from the Pop-up: Exploring how pop-up experiences can infuse innovation in exhibitions
- Liz Neely, Harwood Museum of Art, USA

Visible From Space
- Paul Catanese, Columbia College Chicago, USA

Chicago Zero, Zero — Augmented Reality Tour of Downtown
- Geoffrey Alan Rhodes, School of the Art Institute of Chicago, USA, John Russick, Chicago History Museum, USA
Register Now

10:30am - 12:00pm
Monroe Ballroom (6F)
Wherefore art thou?

Leading museum practitioners tackle one of the hardest technology challenges ever to be addressed by museums: indoor location-based services.

Chair: Titus Bicknell, RLJ Entertainment, USA

Location, location, location! The proliferation of indoor positioning and what it means and doesn't mean for museums
- Matthew Tarr, American Museum of Natural History, USA

Context is King: Using Indoor Location Technology for new Visitor Experiences
- Kyle Jaebker, Indianapolis Museum of Art, USA, Gray Bowman, Indianapolis Museum of Art, USA

Storyteller – World War One: Love and Sorrow – A hybrid exhibition mobile experience
- Timothy Hart, Museum Victoria, Australia, Jonny Brownbill, Museum Victoria, Australia

11:15am - 12:00pm
Salon 12 (3F)
DAMS for online learning and controlling gallery interactives by Piction

DAMS for Online Learning and Controlling Gallery Interactives
- Erick Kendrick, Piction, Australia

12:00pm - 1:30pm
Lunch on your own
12:00pm - 1:30pm
Registration Area (4F)
MWX: Special Lunch Break Tour: Chicago Zero Zero

Please join us to interactively experience Chicago Zero, Zero with creators Geoffrey Alan Rhodes, School of the Art Institute of Chicago, USA, John Russick, Chicago History Museum, USA, and Vince Dziekan, Curator of MWX.

You will be invited to meet with the developers of CHICAGO 0,0, a prototype augmented reality mobile app (smartphones or tablets) designed to share visual, historical, and architectural resources from the Chicago History Museum’s collection with people moving through the city using mobile devices (documentation of the app in action can be viewed at http://Chicago00.org).  The tour will begin with an overview of the app and some background on its development. Pre-loaded tablet computers will be available or attendees will also be able to use their own phones to downloaded software. Then the collaborative team behind the project, Assistant Professor Alan Rhodes from the School of the Art Institute of Chicago’s Department of Visual Communication Design and Chicago History Museum’s Director of Curatorial Affairs, John Russick, will lead the group to the corner of State and Madison streets (one block north of the conference hotel). The virtual tour will be both an excursion through the physical city via the app and an exploration and discussion with colleagues on the challenges and opportunities presented by such technologies. Immediately afterward, the group will retire to a convenient venue for a quick bite and continued conversation and analysis.

Please meet in the Registration Area at 12pm – the guided tour will start promptly! Lunch will be grabbed along the way.

Chicago Zero, Zero — Augmented Reality Tour of Downtown
- Geoffrey Alan Rhodes, School of the Art Institute of Chicago, USA, John Russick, Chicago History Museum, USA
Register Now

1:30pm - 3:00pm
Monroe Ballroom (6F)
Engineering the Future

From the leading to the bleeding edge of digital practice, these presenters offer a glimpse of playful applications and future possibilities for technology in museums.

Chair: Michael Parry, Museum of Applied Art & Sciences (Powerhouse Museum), Australia

Playful Engineering: Designing and Building Art Discovery Systems
- Liam Andrew, Massachusetts Institute of Technology, USA, Desi Gonzalez, Massachusetts Institute of Technology, USA, Kurt Fendt, MIT, USA

Museum3D: Experiments in Engaging Audiences using 3D
- Liz Neely, Harwood Museum of Art, USA, Elory Rozner, Uncommon Classrooms, USA

Towards Open Museums: The Interconnection of Digital and Physical Spaces in Open Environments
- Alain Dupuy, InnoVision, France, Brigitte Juanals, MoDyCo, Université Paris Ouest, France, Jean-Luc Minel, CNRS MoDyCo, France

1:30pm - 3:00pm
Grand Ballroom (4F)
Lightning Talks 2: Best Practice Projects

A fun and fast-paced session showcasing a range of exemplary digital projects in 6 minutes each.

Chair: Chad Weinard, Independent Consultant / Balboa Park Online Collaborative, USA

Make visible dispersed and disappeared collections. The Invisible Museum : an AR 3D experience on smartphones and tablet computers.
- Sébastien COTTE, reciproque / C3DC, France, François Forge, reciproque, France, Beatrice de_Chancel-Bardelot, Musée de Cluny , FRANCE , Camille Autran, UMR CNRS/MCC MAP, France

The Sample Room: a Responsive Exhibition
- Daniela De Angeli, University of Bath, UK, Selma Franssen, Digital Leadership Institute, Belgium, Martin McCarthy, Crawford College of Art and Design, Ireland, Katie Hobbs, Royal Pavilion & Museums, UK

A Challenging Treasure: The D. James Dee Archive of Contemporary Art
- Ian McDermott, Artstor, USA

Older than MySpace: A Museum-Made Social Media Website Receives a Reboot
- Jehra Patrick, Walker Art Center, USA

Q?rius About Science: Creating a Website to Bring an Interactive Museum Experience into Homes and Classrooms (Booth 6)
- Dan Kulpinski, Smithsonian National Museum of Natural History, USA, Colleen Marzec, Smithsonian National Museum of Natural History, USA, Maggy Benson, Smithsonian National Museum of Natural History, USA, Devin Reese, Smithsonian Institution, USA

From Scientist to Students: A Digital Journey from the Smithsonian's National Museum of Natural History
- Devin Reese, Smithsonian Institution, USA, Maggy Benson, Smithsonian National Museum of Natural History, USA, Colleen Marzec, Smithsonian National Museum of Natural History, USA

Representing Re-Formation: Using mobile AR to take a sixteenth-century priory to the schoolyard
- Ross Parry, University of Leicester, UK

Digitizing the Ephemeral: Engaging Users in Time-Based Events
- Ruiyan Xu, Brooklyn Botanic Garden, USA

1:30pm - 3:00pm
Adams Ballroom (6F)
Measuring Social Media Impact

Museums are doing more with social media, on more platforms, than ever before. But what, exactly, is all this effort achieving? Leading thinkers in the field share their methods and tools for making your social media count.

Chair: Susan Cairns, Baltimore Museum of Art, USA

An evaluation framework for success: capture and measure your social media strategy using the Balanced Scorecard
- Elena Villaespesa, Tate, UK

Museums on Twitter: three case studies of the relationship between a museum and its environment. Museum professionals on Twitter
- Alex Espinós, La Magnética, Spain

The Me/Us/Them Model: Prioritizing museum social media efforts for maximum reach
- Jonas Heide Smith, The National Gallery of Denmark, Denmark

1:30pm - 3:00pm
Salon 12 (3F)
Professional Forum 15

A Creative Confluence: When Educational Products & Youth Programming Collide
- Sofie Andersen, Antenna International, USA, Sofie Andersen, Antenna International, USA, Hillary Cook, Art Institute of Chicago, USA, Chelsea Kelly, Milwaukee Art Museum, USA, Barry Joseph, American Museum of Natural History, USA

1:30pm - 3:00pm
Salon 4-9 (3F)
Re-discovering Collections

Tools, data models and approaches that enable museums and their audiences to ask questions and discover collections in new ways.

Chair: Ryan Donahue, Baltimore Museum of Art, USA

Art + Data: Building the SFMOMA Collection API
- Sarah Bailey Hogarty, San Francisco Museum of Modern Art, USA, Keir Winesmith, San Francisco Museum of Modern Art, USA, Matthew Hrudka, SFMOMA, USA, Beth Schechter, Stamen Design, USA

Rebuilding Search on the Cooper Hewitt's Collections Website
- Sam Brenner, Cooper Hewitt, Smithsonian Design Museum, USA

Art Tracks: Visualizing the Stories and Lifespan of an Artwork
- Tracey Berg-Fulton, Carnegie Museum of Art, USA, David Newbury, Carnegie Museum of Art, USA, Travis Snyder, Carnegie Museum of Art, USA

3:00pm - 3:30pm
Afternoon Break
3:30pm - 4:30pm
Grand Ballroom (4F)
Closing Remarks by Chicago Department of Innovation and Technology Commissioner & CIO, Brenna Berman

Chicago Department of Innovation and Technology (DoIT) Commissioner and CIO, Ms. Brenna Berman joined the Emanuel administration in 2011 as Deputy Budget Director focused on enterprise initiatives and performance management. After a year in that role, Ms. Berman transitioned to DoIT as 1st Deputy Commissioner to focus on enterprise IT consolidation and operational excellence. Over the past year at DoIT, Berman has focused transforming the team at DoIT to align with the Mayor’s commitment to an open and data-driven government, building Chicago’s open data program into one of the largest in the country, implemented the ground-breaking “WindyGrid” spatial analytics platform into every level of government, integrating advanced analytics and real-time data-driven decision making across the city, and setting a new standard for government IT.

Ms. Berman played a critical role in transforming the team at DoIT to provide the skills and expertise to implement the Mayor’s commitment to leveraging data and technology to create a more efficient, effective and innovative City government. This has meant adding new skills to the team to increase the focus on software engineering and analytics, improving the department’s commercial partnerships to drive savings for the City and identifying ground-breaking civic partnerships, including hosting regular meetings with local female tech startup owners.