BoW Title: ZERO: Countdown to Tomorrow, 1950s–60s exhibition website
Institution: Solomon R. Guggenheim Museum
Designer: Hello Monday
URL: http://exhibitions.guggenheim.org/zero/
Category: Digital Exhibition

The immersive exhibition website for ZERO: Countdown to Tomorrow, 1950s–60s presents the art and history of the international ZERO network of artists. The introduction features an evocative voiceover of excerpts from a 1963 poem by key ZERO figures Heinz Mack, Otto Piene, and Günther Uecker while the visual animates from darkness to light. A custom soundtrack further develops the mood while subtle interaction noises play tribute to the importance of sound and movement in the artists’ works. The design employs touches of the ZERO network throughout—bright reds, bold arrows, and even zero shapes, which become the navigation that allows users to browse artworks and exhibition themes. An interactive map illustrated with historical photos from major exhibitions, events, and gatherings of the ZERO artists provides an overview of the network’s development. On the History page, the story of the ZERO network, a blog feed, and resources section teaches visitors more about the ZERO network and how its work embraced “a countdown to a new beginning.”

ZERO: Countdown to Tomorrow, 1950s–60s was on view at the Guggenheim Museum from October 10, 2014 through January 7, 2015.